Millenium & Copthorne Hotels Loyalty and Rewards Program
Managed the rollout of an international hotel chain’s digital incentive and loyalty program across 4 continents, which increased the number of participating hotels from 17 to over 70 in one year.
Project
Design, deploy and expand exclusive digital loyalty and reward program for end customers and partners.
Tasks
Launched, managed and expanded the digital loyalty program from Asia to 74 Millennium and Copthorne Hotel properties located across 4 continents.
Skills Involved
- Project Management
- Relationship Building
- Customer Experience Design
- Strategy Design and Deployment
